Recreational outfit wholesale will gradually penetrated into every field of clothing market

2010-7-26 11:12:14

Clothing industry is a permanent sunrise industry, the basic necessities. China is the world's biggest consumer, especially the leisure clothing wholesale, because women fashion, the trend of induction, let a woman update frequency of almirah more and more is also high. Whenever I went shopping, followed from large department stores, shopping centers, flashing eyes is the largest female figure ", "they occupied most stores a whole layer, even two.

The development of Chinese women decade is surprising, production, sale in domestic market and exports are maintained high growth rate, and achieved great success. However, China is facing the dress wholesale leisure is also very serious test of total market share, from profit space, the compression, Ladies, along with growing prosperity market of some of its losses or endangered loss, even worse loss has reached more than 20%, etc.

At the same time, the fashion in China, also did not reach the ladies dress is so strong brand effect, with the dress brand that seems to be born "beautiful women, but also weak" positioning, channel and after-sales basic skills such as far from the majority of women. The core value of the brand is the expression of a customer value, interactive, is the reason. Although domestic main cities of medium and high-grade brand dress needs in the unceasing increase, and formed a certain scale, but the increase of small and medium-sized enterprises, mostly women to brand value, quality is no creative imitation is given priority to, make low-standard market demand.

And recreational outfit brand competition in the wholesale price caps on more, market competition into "vicious cycle". This repetitive positioning can obtain short-term interests, save cost and can temporarily, but cannot evade risks and other brands of brand style, the brand personality even brand culture.

With the international trend of leisure garments wholesale, recreational outfit life.we will continue to sell like hot cakes, recreational style of the design concept will gradually penetrated into every field of clothing market, make the traditional dress reflect more strong modern social leisure colour.

Information source: http://www.fanslady.com