Female T-shirt wholesale should pay more attention to brand innovation

2010-7-26 11:15:41

Sales in 2006, ten female T-shirt leading wholesale brand is as follows: the cartel crocodile, old, really good thing ever dies, Daniel, horse, charming, playboy, with seven ones Wolf, leopard Wolf, holy big Paul. Total market share for ten brand 27.8%.

In 2006, T-shirt market characteristics: market sales business and leisure, rapid growth show scenery, Female T-shirt potential, Domestic brand in together, The new technique is applied to a T-shirt. Suggestion: establish good brand, with the needs of the market development characteristics of products, marketing channels.

Female T-shirt, wholesale and suit is "exotic". It is comfortable, optional, contracted and styles differ by consumers. In China, the T-shirt industry broad prospect, China has a T-shirt for huge resources industries. The first is the raw material resources, we are world famous ChanMian powers, and a T-shirt billet production clothing, clothing T-shirt slab in the price is very competitive in the world, The second is the human resources, the present, China still cheap labor productivity, from the cost of absolute advantage. Said Third, China itself has enormous potential consumer market, T-shirt from now, the development trend of the market demand, the mainland normal, can make China to become the world's largest T-shirt market.

After entering the 21st century, people's living standards improved, leisure, comfortable widely prevalent in view of the dress of t-shirts, love becomes apparent, along with the development of new materials using various kinds of clothing brand, company and design staff, promoting the development of t-shirts, presents three branches, and more and more rapid: the first is the branch of business and leisure products line with grace, high-grade series, the symbol of mature, many business people become the favourite, Another branch of the mass line is close to people with series, comfortable, optional, contracted style, and by mass consumers, The third branch of personality is the individual route display series, because of its unique prints, height of young people choose DIY personality.

Big brands leading market

According to China's enterprises information center consumer market focus annual survey, 2006, female T-shirt wholesale market sales lead ten brand is as follows: the cartel crocodile, old, really good thing ever dies, Daniel, horse, charming, playboy, with seven ones Wolf, leopard Wolf, holy big Paul. Total market share for the top brand in key monitoring 27.8% brand, there are 12 brand market share of more than 1%. Four more than 4%. Specifically, 4.63% cartel crocodiles in the market share of the title, Jarvis is old, followed by two or three columns, share 4.36% 4.38%, for, Good thing ever dies, the share 4.00% for horse, 3.58%, Other brands are less than 2 per cent of the shares. Points, east, middle and west areas before sales three six brand --
East: the cartel crocodile, old horse, Daniel alves, Carson, charming, good thing ever dies,
The central region's horse, Davis: good thing ever dies, old, cartel, crocodiles, st Paul, with seven ones big Wolf,
Western region, Daniel alves, good thing ever dies: vintage, cartel crocodile, st. Paul, pure big.